Google Analytics 4 and Google Tag Manager: A Step-by-Step Guide to Implementation

Aug 11, 2023

Google Analytics 4 and Google Tag Manager: A Step-by-Step Guide to Implementation

Introduction: The Urgency of Linking Google Analytics 4 with Google Tag Manager

The world of data analytics is undergoing a significant transformation as Google discontinues Google Analytics 3 (GA3) and introduces Google Analytics 4 (GA4) with a new data structure. This shift poses a substantial challenge for businesses heavily reliant on GA3's analytics for strategic decision-making. The inability of GA4 to import historical data from GA3 adds to the complexity. However, Universal Analytics Vault, an industry leader specializing in data blending, steps in to address this crucial gap, offering a unique solution that ensures a smooth transition from GA3 to GA4 while preserving access to historical data.


The Importance of Linking Google Tag Manager with GA4

GA3 Sunset and Its Consequences

Google's decision to sunset GA3 necessitates a swift shift to GA4 to prevent businesses from encountering adverse consequences:

Data Loss: 

Failure to migrate to GA4 and link it with Google Tag Manager may result in losing access to historical data critical for informed decision-making.

Obsolete Tracking: 

GA3's tracking capabilities will become outdated, leading to inaccurate insights into website or app performance and user behavior.

Missed Opportunities: 

GA4's advanced features offer valuable insights into customer journeys, empowering businesses to optimize marketing and user experience.


Benefits of Linking GA4 with Google Tag Manager

Connecting GA4 with Google Tag Manager brings several advantages, enabling businesses to overcome the challenges of GA3's discontinuation:

Seamless Migration: 

Google Tag Manager streamlines the transition, allowing businesses to smoothly move from GA3 to GA4 without disruptions.

Centralized Tracking: 

Tag Manager provides centralized tracking, simplifying tag management across various platforms.

Enhanced Data Accuracy: 

By linking GA4 with Tag Manager, businesses ensure accurate and reliable data collection, elevating the quality of analytics insights.


Easy Implementation Guide: Connecting GA4 with Google Tag Manager

Follow this step-by-step guide to link GA4 with Google Tag Manager effortlessly:

Step 1: Create a GA4 Property

  1. Sign in to your Google Analytics account.

  2. Navigate to the "Admin" section and select "Create Property."

  3. Complete the setup process to create your GA4 property.

Step 2: Set Up Google Tag Manager

  1. Sign in to your Google Tag Manager account or create one if you don't have it.

  2. Create a new Tag Manager container for your website or app.

  3. Install the Tag Manager code on your website or app.

Step 3: Configure GA4 Tag in Google Tag Manager

  1. Within your Tag Manager container, click "Tags" and then "New."

  2. Choose "Google Analytics: GA4 Configuration" and input your GA4 property ID.

  3. Set up triggers to specify when the tag should fire (e.g., page views, events).

  4. Save your configuration and submit it for publishing.

Step 4: Preview and Test

  1. Use Tag Manager's preview mode to verify the GA4 tag is firing accurately.

  2. Test various user interactions to ensure precise data collection.

Step 5: Publish and Monitor

  1. Once you've confirmed the tag's accuracy, publish the changes in Google Tag Manager.

  2. Regularly monitor your GA4 data flow to ensure seamless and accurate analytics.


Universal Analytics Vault: Navigating Challenges, Delivering Uncompromised Solutions

In light of GA3's sunset, Universal Analytics Vault emerges as the ultimate savior for businesses seeking a seamless transition to GA4 while retaining access to historical data. Boasting a team of expert data analysts and engineers, Universal Analytics Vault specializes in data blending and offers three tailored packages (Basic, Mid-Tier, and Enterprise) to cater to varying business needs.

Universal Analytics Vault empowers CTOs, Data Analytics Managers, CIOs, Heads of Marketing, and Directors of Analytics in diverse industries to navigate the evolving data analytics landscape effortlessly. By blending GA3 and GA4 data into a consolidated dashboard, Universal Analytics Vault ensures businesses maintain their data-driven decision-making edge.


Conclusion: Embrace Universal Analytics Vault for a Future-Proof Analytics Journey

The time to act is now! As GA3 sunsets and the industry embraces GA4, connecting Google Tag Manager with GA4 becomes paramount to ensure continuity and preserve historical data. Universal Analytics Vault's advanced data blending solutions offer an uncompromised analytics experience, enabling businesses to make data-driven decisions confidently. To embrace Universal Analytics Vault's expertise and unlock the full potential of your data analytics strategies, contact us today!